The First National Conference on Economics, Finance, and Business Administration

The rapid development of digital technologies—ranging from digital platforms and artificial intelligence techniques, to automation, data-driven innovation, and augmented reality—places industries and institutions alike before profound transformations. Much like previous industrial revolutions, the current digital revolution is reshaping our patterns of life, work, and interaction, offering new opportunities for growth and performance enhancement while simultaneously posing significant regulatory and institutional challenges and threats.
Often, enthusiastic digital initiatives end without achieving their intended goals due to a lack of a clear vision for institutional sustainability or weaknesses in technological project management, as institutions face major challenges in translating digital initiatives into genuine institutional development pathways. Frequently, isolated digital projects are implemented without a clear strategic vision, leading to an absence of actual institutional impact and the impossibility of achieving digital sustainability. This reality highlights a structural defect in how digitalization is understood and activated within institutions, where governance mechanisms are absent, and the concepts of digital leadership and functional integration remain of limited impact. Overcoming this situation requires a comprehensive review of the digital transformation ecosystem, including business models, change strategies, and impact measurement methods, to make digitalization an actual pathway for restructuring institutions toward effectiveness and sustainability.
In this context, the “Laboratory for Economic Policy Evaluation and Forecasting and Enterprise Strategies” affiliated with the University Center of Maghnia is honored to organize the First National Symposium on Economics, Finance, and Business Administration, under the theme: “Digital Integration as a Pathway for Institutional Development: From Initiative to Sustainability.”
The national symposium on “Digital Integration as a Pathway for Institutional Development: From Initiative to Sustainability” is considered a fertile space for collective reflection on ways to direct innovation toward effective and sustainable digital integration, and a leading platform to deepen understanding of this digital transformation and its core role in shaping the desired institutional future.